![]() ![]() Now, with stars like rapper Lil Nas X donning Western wear, Rockmount may be poised for an extra surge of demand-a rush it’s preparing for this fall by debuting new floral and Day of the Dead patterns. “People are attracted to brands that stay true to themselves,” says Florence Müller, the Denver Art Museum’s textile and fashion curator. The brand’s popularity hasn’t been bucked since, thanks to its commitment to maintaining core elements (jaunty collars, those gleaming clasps) while evolving with the times (see: the cosmic wonder above). Elvis and Marilyn Monroe took to the garment, but it was 1980’s Urban Cowboy that set the uncalloused hands of the masses to snapping, says Steve Weil, Jack’s grandson and Rockmount’s president and chief creative officer. Weil, who, figuring snaps wouldn’t break off like buttons, added them to the rugged cowboy shirt 76 years ago. ![]() Medium-weight, super soft, and a touch of stretch. The snaps allow a rancher to easily refasten the shirt if it gets snagged on barbed wireno need to sew on a new four-hole. Often imitated today, the staple was the brainchild of Denverite Jack A. Everything you love about the original, with subtle western styling. Pearl-snap shirts have traditionally served a utilitarian purpose. They flock to the LoDo store for a fashion icon: the original pearl snap shirt. Gibson Mens Stampede Plaid Print Long Sleeve Pearl Snap Western Shirt, White, hi. On any given day, you might see fifth-generation farmers, hipsters, or-if you’re lucky-the Rolling Stones browsing the racks of Rockmount Ranch Wear. Blue Ranchwear Mens Long Sleeve Pearl Snap Heavy Western Denim Shirt. The Local newsletter is your free, daily guide to life in Colorado. On Sale June 19-Tickets to 5280 Top of the Town!.The 25 Best Neighborhoods in Denver in 2023.
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